Organic Reach versus Paid Advertising?
What is Organic reach?
Organic reach is the number of people who have seen your post without using paid advertising.
What is the benefit of using organic reach?
- You can post content for free.
- Builds Brand Awareness
- Helps you to engage with your current audience.
- Builds trust
- Helps with Search Engine Optimisation for your website to be discovered.
When people research your company they will find your company website but they will also look at your latest posts on your Social Media platforms and that too factors into their opinion on your business.
I always say when it comes to business online we can’t run before we can walk. Begin by posting content on your chosen platform and when you feel you have added value to your brand, I would then take it to the next level and begin using paid advertising.
What is Paid advertising?
Paid advertising is a method of displaying information about your business products and services where an individual clicks on your advert and you are charged for that action.
What is the benefit of Paid Advertising?
- Reach a wider target audience with ad campaign optimisation.
- Much faster option to generate leads for your business for potential sales.
- Remarketing techniques mean your brand is at the forefront of your customer’s minds.
- Budgets can be adjusted at any time.
Remember when a potential customer is looking at your business they are at the “Consideration Stage.” The Marketing Rule of 7 states that a potential customer needs to “hear” the advertiser’s message at least 7 times before they consider taking action and buy your product or service.
